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WE MINI IT. EVERY STEP OF THE WAY.
OXFORD TO REMAIN THE HOME OF MINI.
The Oxford plant is gearing up to build two new all-electric MINI models from 2026, the MINI Cooper 3-door and the compact crossover MINI Aceman. From 2030, the Oxford Plant will produce all-electric MINI models exclusively.
Stefanie Wurst, Head of the MINI brand, says, “MINI has always been aware of its history – Oxford is and remains the heart of the brand. I am delighted that the two new, fully electric MINI models – the MINI Cooper and MINI Aceman – are also being produced in Oxford, thereby confirming our path to a fully electric future.”
MINI OXFORD AT A GLANCE.
DIRECTOR PLANT LEIPZIG.
PETRA PETERHAENSEL.
THE FIRST MINI "MADE IN GERMANY" – BUILT IN LEIPZIG.
Our largest model, the all-electric MINI Countryman is leading the MINI family into an era of locally emission-free electromobility. So it’s only fitting that it is being produced at the BMW Group's production site in Leipzig, one of the most modern and eco-friendly automotive factories in the world. Green energy for its production is provided by four, 190-metre–tall wind turbines positioned directly onsite. And in 2021, 21.9 GWh of electricity was generated from wind power – corresponding to the annual electricity consumption of over 5,000 3-person households.
What’s more, since 2017, electricity has been temporarily stored in a farm of 700 i3 batteries. MINI’s high-voltage batteries are also to be made at the Leipzig plant. It will have eight separate e-component production lines by 2024 – with 1,000 people working just in e-component production.
Leipzig Plant Director Petra Peterhaensel:
“OUR LEIPZIG VISION IS THE COMPLETE DECARBONISATION OF PRODUCTION BY REPLACING FOSSIL FUELS WITH HYDROGEN.”
THE FUTURE IS CIRCULAR.
FROM SCRAP TO RAW MATERIAL.
SECURE AND TRANSPARENT SUPPLY CHAIN.
“THIS IS REAL DETECTIVE WORK.”
THINGS WE'RE OFTEN ASKED.
MINI views the circular economy as a key approach for designing more resource-efficient vehicles. The idea is to find the best way to keep materials in the cycle – ensuring resources are not lost but retain their value for long-term use. This opens up an array of opportunities for MINI and the whole industry: Reusing valuable resources in this way can reduce our dependence on critical primary raw materials. It also makes us less dependent on rising raw material prices. What’s more, the use of high-quality secondary materials significantly reduces our vehicles’ carbon footprint.
Our aim is to gradually bring the company closer to the ideal of the circular economy. From raw materials to recycling, we have the entire value chain in our sights – from design for circularity and increasing use of secondary materials for parts and components, all the way to effective recycling of end-of-life vehicles.
MINI is making raw materials that are considered to be conflict minerals a special focus of its sustainability strategy. This includes ores where mining or trading is often associated with violations of environmental and social standards. Tungsten is an example of this. Today, it can be found in the vibration alarm of mobile phones and light bulb filaments, as well as drill and milling bits for industrial machinery used in producing cars. We have now created a closed-loop material cycle for this unique metal and are collecting old drill and milling bits at our plants in Germany for recycling.
It is a valid question. Hopefully, our answer can do it justice. Here at MINI, we think beyond the needs of modern mobility. Big Love is the optimistic MINI attitude to life, open to all, no driver’s license needed. It drives us forward and guides everything we do – two little words with the power to inspire a world of positive action.
Big Love is seeing the beauty in individuality, and the brilliant potential in new perspectives and creative ways of thinking. It’s why we’ve always been a bit different to the others and welcome all who are a bit different too.
Big Love is a powerful inspiration to do better, to create a brighter future for all of us and the planet too. It’s our motivation to do more with less and constantly innovate, and since day one, ask questions that don’t occur to everybody.
Big Love connects people and creates a powerful sense of belonging; It’s a feeling of being part of something greater than ourselves. And because the journey to a more sustainable and inclusive future is too important to go it alone, we really hope you’ll join us for this ride.